FOR INDEPENDENT VETERINARY & ANIMAL CARE PRACTICES
Marketing built around how your practice actually runs.
HK Momentum is a marketing agency for the independent practices the corporate chains are trying to swallow. Founded by Hayden Kelley — a Certified Veterinary Assistant who became a marketing professional — we help you show up first on Google, earn the reviews that win the next client, and stay the name your community trusts, across Pinellas and Alachua County, Florida.
You didn't open your practice to become a marketer
IF THIS SOUNDS LIKE YOU
You went into this to care for animals. But the corporate clinic down the street has a glossy website, branded scrubs, and 400 reviews — and somehow marketing keeps landing on your desk anyway.
You're working 50–60 hour weeks — often still on the floor — and marketing slides to the bottom of the list.
A corporate clinic opened nearby with a polished brand and hundreds of reviews you can't seem to catch.
You've been pitched by three agencies this year that all sounded exactly the same.
You need this handled — not another vendor to manage on top of everything else.
Here's the shift most agencies miss: you don't need more staff — you need less demand on the staff you already have. Everything we do is built to take work off your front desk, not pile more on.
WHY HK MOMENTUM
We've been on the other side of the counter.
HK Momentum was founded by Hayden Kelley, who grew up in Pinellas County and has spent his whole working life around animals — boarding dogs at Paws Inn Paradise, earning his Certified Veterinary Assistant credential through the FVMA's program, completing his veterinary internship in Pinellas Park, and working with horses, cattle, goats, and shelter animals. He's finishing his Animal Sciences degree with a Neuroscience specialization at the University of Florida.
He discovered he was also good at marketing — and HK Momentum is where those two worlds meet. Today we're a small team, but the standard hasn't changed: marketing built by people who understand how an animal care business actually works, because we've worked in one.
Lived experience
Years on the floor — boarding, shelters, large animals, and a vet internship. We get the chaos.
Clinical credential
FVMA-Certified Veterinary Assistant and ongoing UF Animal Sciences study.
Marketing track record
Real, documented results marketing local Pinellas businesses.
WHAT WE DO
A full-time marketing team inside your practice — without the in-house overhead.
Think of it as the marketing department you'd hire if you had the time, the budget, and a team that already understood your world. Minus the salary, the benefits, and the management.
Reputation & Local Search
When someone nearby Googles "vet near me," you show up first — with enough five-star reviews that they choose you over the clinic down the street. We optimize your Google Business Profile, generate reviews automatically after every visit, and respond to each one in your voice.
Social Content Management
Your whole social presence, handled — posts designed, captions written, everything scheduled and published. And every clinical post is reviewed by a Certified Veterinary Assistant against your protocols, so what goes out is something your DVMs are proud to stand behind.
Client Communication Automation
Newsletters, appointment reminders, post-procedure care emails, and an FAQ library that answers routine questions across your website, DMs, and Google — so your front desk stops fielding the same question for the hundredth time.
Content Capture & Brand Visuals
We come to your practice with a camera and leave you with a library of professional photos and videos — enough to fuel weeks of social, refresh your website, and finally show people the real faces behind your care.
Every service comes in three plans — Foundation, Growth, and Authority — sized to your practice and your goals. We'll find the right fit together on a call.
THE SHIFT THAT’S ALREADY HAPPENING
When a pet owner asks ChatGPT for a vet, does your practice come up?
More people are asking AI assistants — ChatGPT, Gemini, Perplexity, Google's AI overviews — for recommendations instead of scrolling through search results. The practices that get named are the ones whose information is structured the way these tools read it.
We build that in now — across your website, your Google profile, and your FAQ library — so you become the answer before your corporate competitors even realize the question changed.
Per owner asks
"Who's a good independent vet near me in Largo that's not a corporate chain?"
AI assistant answers
Based on local reviews and their published information, your practice is a well-regarded independent option, known for attentive care and strong client communication…
HOW WE START
It begins with a free look at where you stand.
No long contracts to start a conversation. Just an honest picture of your practice today, then a plan that fits.
1
Free GBP audit
A live walkthrough — not a PDF dropped in your inbox — of exactly how your practice shows up today, and the gaps costing you new clients.
2
We find the right fit
No generic packages. We talk through what your practice actually needs and pick the plan that matches it.
3
We take it off your plate
We run the work behind the scenes — checking every clinical word against your protocols and current AVMA & FVMA guidance.
4
You watch it work
A personal dashboard shows your reviews, reach, and results in one place, anytime — no waiting on a monthly report.
THE CLINICAL REVIEW EDGE
Every clinical word is checked by a Veterinary medicine professional.
Against your protocols. Against AVMA and FVMA guidance. It's not a feature we added — it's how the work runs by default. No generalist agency can say that.
Questions practice owners ask
STRAIGHT ANSWERS
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HK Momentum is a marketing agency built exclusively for independent veterinary and animal care practices. We handle local search and reputation, social media, client communication and reminders, and on-site photo and video — the full marketing workload of an in-house team, without the in-house cost.
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HK Momentum serves independent practices within driving distance of Pinellas County and Alachua County (Gainesville), Florida.
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Yes — HK Momentum is led by a Certified Veterinary Assistant through the Florida Veterinary Medical Association: founder Hayden Kelley, who is also finishing an Animal Sciences degree at the University of Florida. It means every piece of health content we publish is reviewed against your protocols and against AVMA and FVMA guidance before it goes live.
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Most agencies have never set foot behind a front desk. HK Momentum was founded by someone who has — Hayden boarded dogs, worked with shelter animals, and worked as a CVA inside of an actual veterinary practice — so we build marketing around how a practice actually works, and we can speak to clinical accuracy in a way a generalist agency simply can't.
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That's exactly what we build for. HK Momentum structures your website content, Google profile, and FAQ library the way AI assistants read and cite them — so your practice gets named when pet owners ask ChatGPT, Gemini, or Google's AI for a recommendation.
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HK Momentum offers three plans — Foundation, Growth, and Authority — sized to your practice. Rather than guess, we'll find the right fit on a quick call. Start with the free Google Business Profile audit; there's no commitment.
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Reputation and local search move fastest — most practices see a measurable bump in reviews and ranking within 60 days. Marketing as a whole compounds; the practices that win treat it as a 60–90 day build, not a 30-day switch.
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It's a live, screen-shared walkthrough of how your practice appears on Google today — your categories, photos, reviews, and the specific gaps a competitor is using to outrank you. No pitch, no pressure. You keep the takeaways, whether or not we work together.
NO PITCH. NO PRESSURE.
Let's see where your practice stands — free.
A 20-minute live walkthrough of your Google presence. No PDF dumped in your inbox — just an honest look at what's working and what's quietly costing you, clients.
From the team at HK Momentum · Founded by Hayden Kelley